The Dayton Dynamo were a semiprofessional soccer club based in Dayton, Ohio, who played in the National Premier Soccer League. Formerly the Cincinnati Saints, the club decided to rebrand upon a move to the Dayton market in 2015. Having already worked with the Saints in numerous capacities, the club partnered with D.J. to assist with that process. After considering numerous options, the club settled on reviving the “Dayton Dynamo” name. A former professional indoor soccer team that called the Gem City home in the 80’s and 90’s, the new incarnation retuned the brand to reflect the city’s history in flight. Work on this project included: development of the new Dynamo brand, initial kit designs, social media theming, and marketing strategy.
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