Together with a former college teammate, D.J. launched a brand new soccer-inspired lifestyle brand with a focus on creating products to which supporters of the beautiful game could relate. An all-encompassing project from brand conception to product design, D.J. serves as Added Time’s lead designer in addition to handling the implementation and maintenance of the brand’s website and social media.
Added Time was initially launched with a focus on providing affordable and fashionable wristbands designed for supporters of over a growing stable of teams across the globe. Each reversible design incorporates a famous match timeline from each team’s history, allowing fans to not only represent their favorite side but also wear one of their greatest memories. Currently, there are over 70 designs for teams from over two dozen countries.
Recently, the pair launched ATO’s first ever cap — in collaboration with Talisman & Co. — and are expanding into apparel in the near future.