Based out of Philadelphia, The Athlete Book is a new web startup that aims to connect college athletes with employers looking for candidates with that competitive edge. D.J. was brought in to develop a fresh look that complemented the company’s existing logo. In addition to an overhaul of the company’s WordPress website, the creation of marketing collateral, and providing design input on The Athlete Book’s backend user interface, much of the work also needed to be completed in the free online platform Canva so that the client would be able to easily duplicate and modify as needed.


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