A coffee-based fundraising start-up based in Dayton, OH, Foffee was founded by two brothers looking to simplify the traditional fundraiser. Originally tasked with creating their logo, the team at Foffee soon returned to D.J. to handle the entirety of their marketing and branding needs. In addition to developing a full brand to compliment their logo — including a secondary mark, social media and print collateral, and finalizing the company website — D.J. also built out many aspects of Foffee’s service offerings. After a client running a Foffee fundraiser customizes one of four original coffee bag designs with their own logos and colors, they also receive an 11-point social communication plan with matching social media graphics with written post copy and a website that allows for one-touch sharing over personal social media and email networks.