One of the Greater Cincinnati area’s largest youth soccer clubs approached D.J. in 2019 about developing an entirely new brand under which their elite level teams could play. A series of surveys were developed for the club board members, coaches, prospective players, and the general public, to gain their feedback and opinions on topics such as the club name, colors, crest shape, identity, and ethos. After reviewing the data, the group settled upon Rivers City Football Club. From there, an expansive brand was developed, including primary and secondary logos, brand standards, custom Adidas uniforms, and a suite of easily-editable social media templates.
View the full brand guidelines below.